The Benefits of Email Marketing
Email marketing is not dead. For a business that wants to reach its customers, email marketing remains one of the strongest channels. We also see more and more newsletters appearing.
With tools like Substack, we see that there is a real demand for receiving good content by email.
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In this article, we will see all the advantages of email marketing for SMEs.
And if you need an emailing strategy, you can directly contact our specialized email marketing agencies.
Email marketing is more than just a newsletter
The first thing to do is to remember that email marketing is not just about sending newsletters once a month.
Email marketing has many different uses and can serve you well in many situations. For example, you can:
- Schedule a sequence of emails to onboard your new customers and introduce them to your product / service
- Send an email to measure their satisfaction with their experience with your product. For example by asking them to leave a review on Google or Trustpilot
- Promote the different content you produce (webinars, podcasts, blog posts, etc.)
- Process customer requests (questions, order processing, refunds, etc.)
Therefore, the first thing to be aware of in order to benefit from all the advantages of email marketing is to know the different uses that can be made of it.
The benefits of email marketing for SMEs
Email marketing has many advantages over other marketing channels. Beyond its modularity and the different uses you can make of it, let’s see the 5 main advantages of email marketing.
Building a relationship with your audience
The main advantage of email marketing is that it allows you to speak directly to your audience. Indeed, you send messages that will directly end up in the mailbox of your target audience.
It’s much more personal than a sponsored ad on social media or a partnership with an influencer.
In the case of email, your message will go directly to your audience’s inbox.
This is an opportunity for you to create a link with her, in particular by offering her good content, which is relevant to her needs and your value proposition.
Email marketing is cheap
The second advantage of this channel is its cost: it is derisory compared to the other channels that it is possible to use. An email marketing campaign will always cost you less than a partnership with an influencer, an AdWords campaign, or even a sponsored social media campaign.
The only cost you will need to plan for is the tool you are going to use. And again, some offer a freemium model, which are therefore free up to a certain point.
This is particularly the case with MailChimp, for example.
A clear overview of your results
What is also very easy to verify in the case of email marketing is not only who you reached, but also who you did not reach.
In the send statistics, you can check in no time which people are opening your e-mail and which people are not. This is valuable information, which will allow you to improve your future emailing campaigns.
So, the third advantage of email marketing is to allow you to evaluate your results very easily.
A quick way to get the message across
Another benefit of email marketing for SMEs is that you can get a message across to the customer quickly.
If you have important information to convey that relates to your business, email marketing is the quickest way to go.
As explained earlier, it’s a way to reach your customers directly, by sending a message to their mailbox.
You control when you send content
Finally, email marketing lets you decide what you send and when you send it. It is not necessary to have a fixed time or time to send a mailing.
Got something interesting to share, like a new product or promotion?
Send it to your target group when it suits you best.
Conclusion
How or when you use email marketing is different for every entrepreneur.
Here are the different goals that email marketing can help you achieve:
- Get more traffic.
- Reach more customers.
- Retain existing customers.
- Increase turnover.
It is therefore obvious that email marketing must be part of your digital strategy. However, to have convincing results, it is necessary to go about it in the right way.
To this end, we can only advise you to work with Digital marketing Lahore, which specializes in email marketing as well as in digital marketing.
