Getting new clients is key to running a successful real estate law firm. There has been a great deal of progress in legal marketing since the days of only TV commercials, creative real estate flyers, posters, and huge billboards.
Digital marketing can be one of the most effective ways to market an attorney’s services, but with so many options, lawyers can find it challenging to choose. To help, we created this attorney’s guide to digital marketing. Listed below are some marketing tactics that you can use to help bring in new clients to your real estate firm. A good marketing plan focuses on the tactics most appropriate to your marketing goals.
The Following are 7 ways to Get Started in Marketing Your Real Estate Law Firm:
Make FAQ Page
Making a FAQ page is one of the easiest ways to get started. As an experienced real estate lawyer, you probably hear the same questions from clients time and time again. Here is a great place to begin. By including this page on your site, you’ll not only help prospects find your law firm, but you’ll also establish yourself as an expert. The example above from Goodwin Law P.A. illustrates how you can improve your FAQ page by turning it into a video library. Pro tip: People are more likely to find you if they search for a solution to their legal problem, not your business name.
Share Resources
You can provide value to your clients and prospects by sharing useful resources such as video libraries, checklists, and fee calculators. As well as building trust, you establish your company as a thought leader. Wilson Hamilton provided an example above.
Ebook
Any law firm with the expertise can create an ebook, whether it is free or paid. You can build up credibility, trust, and improve your search rankings by sharing an ebook with your potential clients. If used as an incentive to sign up for an email list or provide contact information, the ebook can also serve as a lead generation tool. An ebook can be useful for qualified leads as well. You’ll easily be able to determine, based on the ebook someone selects, the type of legal services they may need if you publish two ebooks, one with tips for buying real estate and another with buying and selling tips.
Create Landing Page
In order for your website to generate new client leads, it needs to work hard. A website’s landing pages are what do most of this work. Following a strategically placed link, visitors are directed to a landing page that focuses on a particular subject.
A good landing page should include benefits, a unique selling proposition, quality images, and a call-to-action (CTA). As an example, you could create a Facebook ad targeting real estate buyers looking for commercial properties.
If your law firm is hired to assist in the purchase, the landing page could discuss the benefits of hiring your firm. Your lawyers would explain what sets their practice apart from other real estate lawyers, provide testimonials from satisfied clients, and include pictures of the team. In addition to prompting visitors to take action, the CTA would invite them to join your email list for informational tips or to sign up for a free consultation.
Configure Chatbot
We all seek instant gratification, including those seeking legal assistance. Almost all potential clients desire immediate responses. If you are looking for an immediate response, even email might not be the best option. A chat might be the answer.
Having a live chat or a chatbot on your site makes it easier for you to reach out to potential customers right away, so they are more likely to engage, even if a chatbot tells them someone will get back to them during working hours. Don’t forget to collect contact information from the chatbot, like an email address.
Build Long Term Relation
In order to gain trust, adding team bios to your website is one way to add a personal touch. When it comes to buying and working with someone you trust, you want to work with someone you know.
Give your website visitors a sense of who you are behind your work. Costner Law, one of our customers, provides an excellent example. You can view a fun photo of them when you mouse over their photo that shows their personality. This is the type of detail that makes your firm stand out from others in the area.
Sponsor Local Events
You can get the name of your law firm out in the community by participating in or sponsoring local events. Connect with people in your community and share your story by participating in local events.
You can also gain a sense of commonality with potential clients. It is not always necessary for them to call you rather than a competitor to share a common connection. Finding sponsorships or events relevant to your industry is the best way to participate in them.
As an example, law firms could volunteer at a housing non-profit like Habitat for Humanity. Taking each step at a time is the key. Your real estate law firm can generate new leads through each of the strategies listed above. Identify a couple of strategies that you feel would be suitable and begin implementing them.
